Physiological Data | Represents | Value Range | Signal | Format | Data Requirements | Interpretation | Used to Calculate |
EDA | electrodermal activity (skin sweat secretion) | 0.001 - 10 | EDA | Value | 0.05 seconds | a low EDA raw value means less sweat activation measured in the skin | all EDA indicators |
BPM | heart beats per minute | 40 - 200 | HR | Value & Over Time | 0.02 seconds | a lower value means less oxygen is needed to function and the heart is working less | All HR indicators |
|
Indicator |
Represents |
Value Range |
Signal |
Format |
Data Requirements |
Interpretation | Used to Calculate |
|
Emotional Power |
Intensity of emotional reaction |
0-100* |
EDA |
Value |
5 seconds |
a higher value means more "wow factor" and more importance | Surprise, Familiarity, Alertness, Anticipation |
|
Emotional Density |
endurance of emotional stimulation |
0-100* |
EDA |
Value |
5 seconds |
a lower value indicates a lack of stimulation, like boredom and stagnation | Surprise, Familiarity, Alertness, Anticipation, Indifference |
|
Cognitive Load |
level of engagement & attention |
0-100* |
EDA |
Value |
30 seconds |
a higher value means more attention was given, can be positive or negative depending on context | Indifference, Processing Fluency |
|
Well-Being |
parasympathetic nervous system activation |
0-100* |
HR |
Value |
2 minutes |
a high value means an activated resting state during which energy is reserved | Processing Fluency |
|
Emotional Impact |
dynamic emotional changes |
0-100 |
EDA |
Over Time |
5 seconds** |
high peaks show emergence; low peaks and valleys represent moments with low impact | Emergence |
|
Cognitive Impact |
variation of mental resources used |
-50-+50 |
EDA |
Over Time |
30 seconds** |
inflection points of required mental resources show when an experience became more engaging or too difficult/boring | variations over time |
|
Emergence |
noteworthy emotional moments |
0 - 100 |
EDA |
Value |
5 seconds** |
highest peaks highlight the most impactful moments of an experience | variations over time |
|
Valence |
attractiveness (pleasantness/ unpleasantness)
|
-1,0,+1 |
Declarative |
Value |
declarative input |
positive or negative emotions evoked by experiences | positive or negative emotions |
Higher Level Indicator | Format | Data Requirements | Interpretation |
Anticipation | Value | 5 seconds | the amount of expectation the participants felt during the Experience |
Surprise | Value | 5 seconds | how shocking the Experience was |
Indifference | Value | 30 seconds | the lack of enthusiasm or interest in the Experience |
Alertness | Value | 5 seconds | how much the participants were paying close attention during the Experience |
Familiarity | Value | 5 seconds | the amount of knowledge and awareness the participants felt towards the Experience |
Processing Fluency | Value | 2 minutes | the ease of comprehension felt towards the Experience |