What are the Affect-tag Emotional Indicators?
Engineers and researchers at Neotrope created easy-to-read and comprehensible indicators from the acquired physiological data that reflect the most relevant information on observed emotional responses. These indicators have been scientifically validated with partner research institutions.
Affect-tag Indicators
Emotional Power - a value from 0-100 for isolated Key Moments that represents the intensity level of the emotional reaction within a given period
Emotional Density - a value from 0-100 for isolated Key Moments that represents the endurance of the emotional stimulation within a given period
Cognitive Load - a value from 0-100 for isolated Key Moments that represents the level of attention and engagement within a given period
Well-Being - a value from 0-100 for isolated Key Moments that represents the level of calmness within a given period
Emotional Impact - a continuous representation of the dynamic emotional changes experienced over time
Cognitive Impact - the inflection points of expended mental resources
Emergence - a ranking of the most impactful moments of an experience
Higher Level Indicators
Anticipation: the amount of expectation the participants felt during the Experience
Surprise: how shocking the Experience was
Indifference: the lack of enthusiasm or interest in the Experience
Alertness: how much the participants were paying close attention during the Experience
Familiarity: the amount of knowledge and awareness the participants felt during the Experience
Processing Fluency: the ease of comprehension
Indifference: the lack of enthusiasm or interest in the Experience
Alertness: how much the participants were paying close attention during the Experience
Familiarity: the amount of knowledge and awareness the participants felt during the Experience
Processing Fluency: the ease of comprehension
felt during the Experience
the global results dashboard shows aggregated values across all Key Moments or Experiences for an absolute comparison
For more information, see What values and indicators are displayed on the Affect-tag results dashboards?
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