What is defined as an "Experience" and what is defined as a "Key Moment"?
Once the research study has been planned (see Preparing for a research study), the following parameters must be defined in order to produce the best results using Affect-tag RX.
Experience
In Affect-tag terminology, an "Experience" is the product or scenario being compared. In other words, the test case.
This is often a Product (Product A vs Product B), a certain Configuration (of a grocery aisle), or different Medias (TV commercials).
Key Moment
A Key Moment is a short burst or long period of emotional stimulation that is of interest for the particular experience. The Key Moments will be compared to each other within each Experience as well as across the different Experiences.
EXAMPLE
A showroom displays 10 different technologies that are yet to be on the market. A client is interested in knowing which of 3 distinct configurations will generate the results with the most differentiated emotional reactions and which of the 10 technologies generate the highest emotional responses.
Experiences
- Configuration A
- Configuration B
- Configuration C
Key Moments
- Technology 1
- Technology 2
- Technology 3
- Technology 4
- Technology 5
- Technology 6
- Technology 7
- Technology 8
- Technology 9
- Technology 10
Related Articles
How do I know what to make an "Experience" or a "Key Moment" for my project?
When carrying out any research study, the principles of the scientific method are used to prepare and carefully plan in order to ensure that the study will directly answer the question being posed. The same is true for a research study using ...Create a Project
There are 2 ways to create a project for fieldwork using Affect-tag RX. We recommend using the web application to create a project in order to sync with multiple mobile devices. Using the Web Application Using a device connected to the internet, go ...Global Results Dashboard
The Global Results Dashboard shows the aggregated results of your customized project. Emotional Project Overview Summary of project details entered in the Initialization section of Project Creation. Experiences - Overall Compare Experiences ...Impact Over Time
Use these dashboards to view how reactions change over time. By Population Emotional & Cognitive Impact - Trend These graphs (if available for your project) show the general emotional trend over time for every occurence of each Experience. Emotional ...Affect-tag RX Changelog as of 22/01/2020
Features Data Set archiving. You can now discard an uploaded data set so it will not show up in the analysis, and its samples won't be taken into account when completing the project. To archive a data set head over to the Fieldwork tab. The data set ...